SpiderServe Web Design

Choosing a web server is an important task that can impact the effectiveness of your website, so it is important that you are not solely price driven.

A server that continues to experience downtime, even if it has limited but regular downtime, can have a negative effect on your search rankings.

Search engines constantly send their spiders out to look for web pages, and if those spiders happen to try and access your website pages at a time when your webserver is experiencing downtime, you have lost out on getting your new content spidered, and if the spiders keep coming back and finding your website can’t be accessed, they will soon visit less often and could decide that your site no-longer exists and is not worth adding to their results.

An unreliable webserver can undermine all of your efforts on the internet, not just your search engine results.

Consider the effect of sending out an email marking shot offering a fantastic deal asking people to visit your website. If your webserver then experiences downtime just after the email has been sent out, not only will your email be ineffective, but your customers will be left wondering why you have sent an email inviting them to visit your website, when the website is not available.

It is easy to research the large companies out there – just Google any webhost name and add “review” after it, to find reviews of those companies. It may even be an good idea to consult a web professional or two to ask their advice. Be prepared to pay for the advice, especially as it may save you embarrassment.

Different people have different companies they love and hate, and ultimately the choice will be yours. So, if you have no idea about hosting or websites, don’t just blindly go ahead and buy hosting you think SOUNDS like a good deal. Talk to your web developer or consult a web professional to ensure that you are buying a good web server package that suits your requirements.