We all hate to get spam in our email inboxes yet it has become standard for most of us.

If you engage in email marketing, you should be aware that different people class different emails as spam.

Personally, if I get an unsolicited email advising me of a service I might not have known about, then I don’t class it as spam – unless it doesn’t have an unsubscribe link on the bottom. Those emails get reported as spam immediately as I have no way of stopping receiving unwanted emails in future. That to me is what spam actually is.

There is a train of thought that any unsolited email is spam, but I don’t necessarily hold with that idea. I would rather someone sent me an email than rang me or wasted paper sending junk mail to me.

To stop your emails being marked as spam, you need to understand your market.
Most owners of personal email addresses don’t want to hear about new services or products as they have been taught to avoid websites and email addresses they don’t trust, so are they really the people you need to target?

There is also the chance that sending emails to your customers will annoy them if you send them too often.

If too many people mark your emails as spam, spam filters will start either delivering all of your company emails to your customers’ spam folder, or mail servers will start blocking all emails from all of your email addresses. It’s a big thing to get wrong, so make sure you understand the implications before you start your email marketing campaigns.