SpiderServe Web Design

Within the last week an argument has raged about the existence of search engine optimisers and whether they are scammers or a legitimate profession.

The argument started out as a blogger decided to make a rather wild statement accusing anyone calling themselves a search engine optimisation specialist, a scammer.

The post was really quite immature in the way it was written, but the gist of it was that if website developers did their jobs properly, then search engine optimisers wouldn’t be needed. This is actually true. If every website was built following the basic principles of web design then the search engine optimisation industry wouldn’t need to exist. But not every website has been built by a professional web developer – some small business owners build their own site, and unfortunately, not all developers understand how to make a website SEO friendly.

The very fact that there are websites out there in the big wide world web that have basic errors that the website owners don’t know about means that there is a very real need for search engine optimisers – legitimate ones anyway!