To most people this doesn’t mean a thing, but over the last few days Google appears to have rolled out a Page Rank update.

Most of my sites have stayed static, while one site saw an increase, and another site saw a decrease. But does it really matter?

In a word, yes, page rank still has a bearing on the SERPs (Search Engine Ranking Positions), but it is one of many factors. If your website is beating all the competition for your targeted search terms then your page rank is irrelevant. However, if your website has been well optimised, then it could be that your offsite SEO needs work. This is where you can use your page rank as an indicator of your offsite SEO.

If you have a page rank of 0 or 1 then you still have a lot of work to do as far as building links back your website.

I know a lot of people get hung up on their page rank, but it should be used in the same way as the Alexa rank is used – as a guide to give you an idea of the current state of your website.