SpiderServe Web Design

It seems like Bing isn’t ready to do battle with Google just yet.

Bing seem to be going down the route of providing information to the user without taking them to external websites.
For example, if you were to search for “audi a3 spec”, Bing would actually show you the Audi A3 spec and just provide a link to the website it got the information from.
Obviously, this works well for the user for something that is black and white, but not when you are searching for opinions.

This is a great feature for users, but not for website owners. A lot of websites generate income from placing adverts on their site. Bing potentially removes the need for the user to visit an external website if the information is shown within Bing. Less visitors to a website means less money for website owners, and less money for website owners may mean less websites. Less websites may mean we are just left with the dross – made for adsense sites and such like.

Does this mean that Microsoft will be concentrating on getting people to pay for advertising rather than concetrating on organic search?

I applaude Microsoft for trying to find a different angle for search (although the concept is not that different from the Wolfram Alpha search engine) but I don’t think that alienating the very people that are providing the content (for free) is going to work well as a business model.