Posts Tagged ‘keyword research’
Nov 3
The Importance of Keyword Research
- Categories: Search Engine Optimisation (SEO)
- Tags: keyword research, search terms, simple search, targeted traffic
How do you decide what keywords you want to target? Do you even consider whether those phrases are used by your customers to find you?
As an example, I did some work for a caravan company selling new and used caravans. When I started, the phrase preowned caravan was all over the website as it was felt that it gave a better impression than used caravan. Traffic immediately rose when I changed the phrase to used caravan as people tend to use used rather than preowned.
Who is your customer?
The first thing to consider is who your customer base is. If you are a B2B company then your customers are more likely to use the same industry terminology that you do, while if you are a B2C company, your customers are more likely to use simple search terms and possibly even slang words.
What are your search terms?
The next thing you need to do is to create a list of the search terms you want to target and then use one of the many tools available to check which terms will generate the most traffic, and more importantly, the most targeted traffic. Once you know what terms you are targeting, you can write your content to reflect that.
By not researching your keywords, you could end up targeting phrases that are barely searched and so bring very little traffic. You also run the risk of losing focus when writing your content.