When writing your website content, it is important to understand there is a difference in writing for the written page and writing for a web page.
For a start, space on the website is technically unlimited.
Reading a monitor is generally harder work than reading a magazine page, so things should be spaced to make it easier to read, and in a font that is easy to read.
As for the content itself, it needs to be written in a way that engages your user.
If someone has purchased a magazine, they are more likely to read all of the content as they want to get value for money. The same is not true of websites.
It is important to understand that websites are free and you can navigate away from any page at the touch of a button. People have money invested in magazines and will continue to read even if it’s not wholly appropriate, as they have paid for it.
Web pages carrying news content or a just a lot of content in general, need to be laid out in bite sized chunks with images to illustrate points.
Many people will skim read a webpage and if it is perceived that there is too much content or waffle, users can be put off and navigate away from the page – possibly even the website.
Reduce that content into managable chunks and people are more likely to invest their time reading your content.
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