SpiderServe Web Design

It is a well known fact that the search engine optimisation industry has a somewhat poor reputation – sometimes this is justified, but mostly it is not. I along with many other SEO professionals offer a service which is based on doing a lot of research and reading to ensure we have as many facts about improving website positions as possible.

It can get a little irksome therefore when someone takes on an SEO job without knowing what they should be doing. Yes, this will harm the SEO industry.

Many people who dabble in websites think they know what is needed to boost a website to the dizzy heights of position 1 in Google…then fail because they just do not have the required knowledge. Even worse, they can harm their website profile.
Many people will know that backlinks are an important factor for ranking in Google so they may well go out and buy links without understanding the profile of the website they have just got a link from.
Many people will have heard of keyword density and will overuse the keywords they want to rank for.
Many people will still cloak content because they don’t understand the implications of what they are doing.

Ten years ago it was easy. Choose your keywords and use them in your title and meta tags. Job done. There were far less websites on the internet as well.

Over the last few years, the number of websites being created has got to epic proportions – just look at the number of results when you perform a search! Google have had to refine the way they rank websites to try to ensure they can pick the most relevent out of the 8 million results that have beem returned. That means that there are many factors at play for ranking a website, and things are constantly evolving.
Someone who performs SEO day in and day out will obviously have a much better understanding of what works for ranking well and what doesn’t, than Joe Bloggs who does his SEO when he has a spare five minutes.

If you are serious about getting good rankings for the right keywords for your website and you don’t have the time to learn in more than just basic SEO, you really should consider an SEO professional or agency to help you. Don’t expect them to tell you their secrets because there is no manual – every website is different.

Remember, just because you bought a book on SEO last week, it was written at least a year ago – one year is a long time in SEO!
To really understand SEO takes a lot time and patience – anyone can do it if they are willing to put in the time.

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