SpiderServe Web Design

If you’ve only just started thinking about setting up your website, you may have heard the term ’seo’ bandied about.
SEO stands for Search Engine Optimisation and it is what can help catapult your to the top of Google if done correctly.

The SEO industry seems to have got itself a bad name because the world and his wife thinks they know what SEO entails, and the problem is that there is no one way to get to the top of Google.
Many companies come unstuck because they don’t understand what SEO entails and so they don’t want to pay a lot for it. But consider this. You may have the best looking, best working website in the whole world, but unless it gets visitors, it is a waste of money.

It is also important to remember what SEO is supposed to achieve. Asking your SEO to get you to position 1, 2 or 3 on Google is not the most important thing – targeted traffic is. The aim to generate sales or leads from your website and not massage your ego over your Google positions.

In addition, rankings tend to bounce around a bit – Google has thousands of servers and you won’t always get the same results as those servers get updated at different times.

The upshot is that you should consider how important your website will be to generate leads or sales for you, and so you should give your website a budget to match that importance.
It is also important to find an SEO you trust. I always try to make sure my clients understand why I am doing what I am doing, but it is important to remember that SEO can be a timeconsuming practice, so don’t expect miracles if you are not prepared to pay for ethical search engine optimisation.

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